Feature, English Version
BALENCIAGA 50TH COUTURE COLLECTION. DEMNA GVASALIA is pleased to invite you to a presentation of the 50th Couture Collection
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Looks 01, 31, 53, 59, 60 and 61 – BALENCIAGA 50th Couture Collection. Courtesy of BALENCIAGA.
Fifty-three years have passed since CRISTÓBAL BALENCIAGA closed the doors of his house, largely due to the birth of ready-to-wear, which questioned the raison d’être for the concept of Haute Couture.
Over half a century later I see it as my creative obligation to the unique heritage of M. BALENCIAGA to bring the Couture back to his house. It is the very foundation of this century-old Maison.
The re-launch of a Couture line will offer the highest creative and qualitative level of product to our customer, as well as complete my multi-layered vision for BALENCIAGA the brand, which ranges all the way up from streetwear into conceptual fashion and wardrobe and ultimately into one-of-a-kind, made- to-measure couture pieces.
Couture is above trends, fashion, and industrial dressmaking. It is a timeless and pure expression of craft and the architecture of silhouette that gives a wearer the strongest notion of elegance and sophistication.
Couture is the highest level of garment construction, that is not only relevant in today’s mass-productive industry, but even absolutely necessary for the survival and further evolution of modern fashion design.
I invite you to discover and enjoy this tribute to the legacy of CRISTÓBAL BALENCIAGA and my very personal vision of the essence of fashion.
Love,
DEMNA
Text, DEMNA GVASALIA
@balenciaga @demnagvasalia @elizad0uglas